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Armstrong Commercial Flooring Relaunches Website to Include Easier Navigation, New Web Tools

April 1, 2008

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Lancaster, Pa. —  Armstrong Commercial Flooring has relaunched its website — www.armstrong.com/flooring — which features improved navigation and a simplified structure built around the needs of architects, designers, specifiers, contractors, distributors, facilities managers and other key customers in the contract market, the company reports.

Visitors will find improved site access, clearer, more intuitive navigation, and new features to help them find both what they need and what they want faster. Architects, designers and facility managers wanted more and improved photo features and more information on sustainable design. Armstrong responded with clearer information pathways, improved graphics and an enhanced interface.

To meet the flooring demands of growing eco-consciousness, Armstrong has made it even easier to obtain information on its many sustainable product offerings and policies. The redesign details how each product contributes to or complies with the LEED rating system; LEED eligibility is actually listed on every product page.

Among the website’s newest features is EcoScorecard, a time-saving, Web-based tool that presents Armstrong’s entire product portfolio and allows users to quickly search, evaluate and document each product’s environmental contributions according to key industry rating systems. The biggest advantage of EcoScorecard is that it does the entire environmental evaluation—all the user has to do is enter the quantity of the product desired, material cost per unit and zip code of the project, and the EcoScorecard does the rest. Within seconds the EcoScorecard produces a results page showing how the individual product contributes to the key industry rating system criteria with precise accuracy. The results page can then be printed as the documentation needed for the project submittal.

Recycled content and rapidly renewable materials are broken out into separate sections for more clarity.

For more information, visit www.armstrong.com/flooring.



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