We understand. You are overwhelmed with information and nonstop technology. Every day you are bombarded with options.

You need help. As a customer-focused media company, we are committed to delivering information in ways that will make your job easier and more efficient. You can thrive by strategically managing how and when you receive information.

1. Go Online For Training and Certification

Online training has come of age and keeps getting better. Early attempts at Webcasts and Webinars were clunky, strained affairs. Today, high-speed connections, in-house projection, enhanced software, improved two-way communication, and experienced providers make Web-based training an engaging experience.

Sister publication Environmental Design + Construction (ED+C)’s webinars engage hundreds of users on topics such as green schools, healthcare facilities and lifecycle analysis. Visit webinar.edcmag.com for more information.

Got a question? Most Webinars, including those offered by ED+C (and eventually Sustainable Facility), allow you to submit questions and receive answers to them during a Q&A period.

Want a video clip or additional information on the Webinar? Providers often include video links, which can be entertaining, and related websites so you can dig deeper.

Need proof of participation to qualify for CEUs? You might need to take a short quiz, but many Webinars provide a link allowing you to print a course completion certificate. For example, ED+C sends a link to a 10-question AIA exam directly to your e-mail following a qualified Webinar to earn an AIA continuing education credit.

Takeaway: Challenge your staff to use Webcasts instead of costly travel — you’ll improve training and considerably reduce your greenhouse gas emissions.

2. Use Online Community to Obtain Real-Time, Real-Life Answers

Perhaps you’ve avoided places like You Tube, bulletin boards, and blogs, but for a growing number, online community is now an essential source of their business success.

A huge benefit of online community is free access to people just like you who have already tackled your challenges. Whether you are fixing a broken part, launching an initiative, or revolutionizing your company, someone is waiting to tell you how they succeeded at that task, or, equally valuable, which pitfalls to avoid. Many sites also offer video that shows you how to do it.

Another aspect of community is the ability to build your reputation. Community participants don’t want a sales pitch (spammer!), but they respect you for providing useful information and solving problems. Respect translates into trust, and trust translates into opportunities for your company.

Takeaway: Find trustworthy bulletin boards, blogs (for example, blog.edcmag.com) and communal spaces that focus on your industry. You’ll benefit by engaging with sharp-minded, impassioned participants, discussing topics ranging from green design and construction to environmental business practices.

3. Find Information With Lightning Speed

Search Engine Optimization (SEO) is a geeky way of saying “fast answers.” If you are even a bit Web savvy, you’ve Googled something. But Google can be overwhelming when you pull up 101,234 results.

A better option is vertical search – using the search functions of industry-specific websites. Niched sites are more targeted and eliminate fluff. Some, like BNP Media’s sites, license Google technology for speed, but limit the search to a highly defined universe of data, making your search vastly more efficient. You can search Sustainable Facility and our sister publications in seconds.

Takeaway: Visit the top websites in your field and bookmark those providing the best search results. You’ll save a ton of time.

4. Locate Products Quickly with Online Directories

Finding products poses a problem when you need specific items to complete a project. Online directories are a great solution. Most allow you to enter a company name, product category, or a brand and then provide a defined list.

OK, you love your print directories. Why use an online directory?

Print directories remain excellent resources, but online directories can be updated daily. Online directories also include links to supplier websites, spec sheets, and even product videos. Check out the GREEN BOOK Product + Resource Guide at www.EDCmag.com and www.SustainableFacility.com to find green building product manufacturer listings.

Takeaway: Keep your print directories handy and visit their online versions for even more updated and comprehensive information.

5. Read Breaking News

Whether you’re a leader in your company or headed up the ladder, staying informed has never been easier.

• Websites. Some sites are updated daily, while others languish for weeks. Limit your visits to sites that are updated frequently and offer professional coverage. Sustainable Facility regularly posts breaking green building news on the top of the homepage.
• E-newsletters. Electronic newsletters offer a big advantage because they come to you. E-newsletters have proliferated, especially in the green industry, so focus on those that provide truly useful industry-specific information. Sustainable Facility’s monthly eNewsletter provides up-to-date news, certified building announcements, new products, and a timely calendar of nationwide green building events.
• RSS feeds. Real Simple Syndication (RSS) is a way to assure you are alerted whenever certain news breaks on the Web. RSS requires you to sign up for a reader and select the topics you want. Those articles collect until you access them. Click on the orange “RSS feed” boxes located on various departments at www.SustainableFacility.com

Takeaway: Avoid news overload. Focus on websites, e-news and RSS feeds that best meet your needs and unsubscribe to the rest.

6. Study In-Depth Content for Personal Development and Strategic Planning

While the Web is fantastic for immediacy, it is equally strong in providing content that will help you obtain comprehensive knowledge, perspective and leadership skills.

Archived articles stored on industry websites allow concentrated study of a topic or in-depth analysis of an expert’s opinions. Sustainable Facility’s website requires a simple, free registration to access some of its archived and exclusive content.

White papers allow you to read thoughtful analysis on new products and procedures, often complete with statistics and projections. Syndicated research can help you maintain a high level of expertise on a topic or industry, and provides insight for strategic planning.

Takeaway: Search websites for meaty data and expertise. If required, register to gain access to highly valuable information that others may miss.

7. Conduct Business Online

E-commerce is more than a buzzword. Many companies now require online purchase orders, applications, designs, specifications, bids, change-orders, credit checks, and payments. A recent survey conducted among subscribers to BNP Media publications showed that while most all had company websites, only 30 percent allowed customers to place orders online.

Takeaway: Embrace this trend by becoming e-commerce savvy. Promote your company as Web-friendly, making sure your website is customer-driven, and you will be rewarded.

8. Buy the Right Technology

Your staff may be clamoring for iPhones, Blackberries, Windows Vista, or other technology. While these products can enhance your company’s ability to receive and relay information, new technology produces a strain on resources. Your IT staff may require significant ramp-up time, and your users will need training.

Takeaway: A good solution is to skip one or two generations of tech products, but commit fully when you do jump in. Having everyone using the same version of the same product enhances company-wide efficiency.